Deep Sea Fishin'™ Toddler Bath Toy
A Fun Magnetic Fishing Game for the Bath! Teach Kids Hand-Eye Coordination
Brand: Munchkin
Launch: 2021
“Educational fishing bath toy set for toddlers and young kids”
Get ready for a “reel” good bath with the Deep Sea Fishin’ Magnetic Fishing Bath Game! Your little one will fall hook, line, and sinker for this adorable boat toy with magnetic fish and easy-to-use bobbers. Aside from the obvious fun element, gameplay is essential for building life skills like problem-solving and patience. This one encourages hand-eye coordination, too! Getting clean, having fun, and learning at the same time? That’ll surely float everyone’s boat.
INSIGHTS
"WE NEED A NEW TOY BOAT FOR OUR BATH TOY LINE, FEATURING A MODERN DESIGN, IMPROVED FUNCTIONALITY, AND NEW PLAY PATTERNS."
“HORRIFIED MUM ISSUES URGENT WARNING ABOUT THE DANGERS OF BATH TOYS AFTER FINDING HIDDEN BLACK MOULD”
“LET’S MAKE THE MAGNET FEATURE SAFE FOR CHILDREN, SO THEY CAN’T SWALLOW IT BY A MISTAKE.”
PROCESS
DEVELOPMENT
SKETCHING
Generated ideas for the modern form factors, proportions and the game play.
MOCK UP
Created simple mock ups using foam board and duck tape and studied the dimensions and floatation of the boat.
2D ILLUSTRATION
Explored section views of different parts and assemblies before dived into 3D modeling.
3D CAD MODELING
Created series of 3D CAD models for the design options, using Solidworks.
3D RENDERING
Created various design options and visualized the shapes and colors for design reviews.
3D PRINTING
Created 3D printed models to review shapes, assemblies and details.
PAINTED PROTOTYPE
A realistic painted prototype was made and tested it on the water. New design updates were also made after the review.
TESTING
Assembled the 3D printed prototypes and tested the magnet strength, part engagements and other details.
FINAL SAMPLE TEST
FEP and PP samples were made and tested on the water. Also handed out to colleagues with children who played with the samples and gave us generous feedbacks.
SAMPLE REVIEW
Tooling was made and injection molded parts were reviewed prior to the production stage. CMF was applied and more details were updated to ensure the best quality.
The Ocean in your bathtub!
Sea Bath activity for your preschooler and let them create their own ocean world right in their bathtub!
Touching, pulling, splashing, catching and pouring with water toys are all ideal ways for your child to practice essential fine motor skills while having lots of sensory play fun in the bath.
There are so many ways to build language skills during your child's bath time.
FEATURE
Encourages hand-eye coordination and problem-solving skills.
Helps build confidence while learning through play.
Includes 1 floating boat, 2 magnetic fish, and 1 removable fishing rod with a magnetic bobber.
Age Grade: 24+ months.
