ICON Case
Less Bulky, More Rugged
Brand: Incase
Launch: 2015
“Precision fit with a non-slip, textured pattern and TENSAERLITE impact technology for maximum, streamlined protection”
Protective frame absorbs impact and distributes shock and the raised bezel around perimeter keeps screen protected while the durable hard-shell exterior provides surface protection. Precision-engineered design provides full access to all ports and controls.
BRAND GUIDE
PROCESS
DEVELOPMENT
PROJECT BRIEF
Received a project brief from a Product Manager. Reviewed requirements, competitors’ products, identified pros and cons before the ideation started.
IDEATION
Explored various shapes, constructions and CMF options through sketches.
CONCEPT VARIATION
Explored various concept variations and subsequently reviewed them with stakeholders for feedback and input.
ENGINEERIING
Collaborated with mechanical engineers and overseas development team on DFM build.
SAMPLE DEVELOPMENT & IMPROVEMENT
Collaborated with the engineers to create injection molded samples and reviewed details for improvements to be made.
PRODUCT TESTING
The engineers devised a specialized testing protocol and developed drop test equipment to assess the product's strength and iPhone protection capabilities.
