CMF Research | 2023 - 2024

Led CMF Projects for Perrigo’s oral care products & drove comprehensive trend research

RESEARCH PROCESS:

  • Conducted extensive color trend research across various product sectors, including latest fashion, cosmetics, automotive design, interior design, and consumer electronics.

  • Gained insights into the current CMF landscape and strategically formulate new color palettes for Perrigo's oral care product lines for the years 2023 - 2024.

  • Hired interns and collaborated in the CMF development process, presented our process to internal R&D and Marketing department members.

Observed WGSN’s 2023 color forecast & Pantone’s 2022 - 2023 trend reports

Researched on latest CMF trends in fashion, cosmetics, major car brands, interior design (residential) and consumer electronics

High Fashion (Women’s, Men’s, Accessories & Cosmetics)

Interior Design (Residential)

Car Brands

Consumer Electronics

Seeing Patterns & Connecting Dots

Mood Board for Perrigo’s 2024 Oral Care Product Line & Synthesized Pantone Colors

CMF Specifications were Created & Collaborated with Suppliers & Reviewed Samples for Improvements