CMF Research | 2023 - 2024
Led CMF Projects for Perrigo’s oral care products & drove comprehensive trend research
RESEARCH PROCESS:
Conducted extensive color trend research across various product sectors, including latest fashion, cosmetics, automotive design, interior design, and consumer electronics.
Gained insights into the current CMF landscape and strategically formulate new color palettes for Perrigo's oral care product lines for the years 2023 - 2024.
Hired interns and collaborated in the CMF development process, presented our process to internal R&D and Marketing department members.
Observed WGSN’s 2023 color forecast & Pantone’s 2022 - 2023 trend reports
Researched on latest CMF trends in fashion, cosmetics, major car brands, interior design (residential) and consumer electronics
High Fashion (Women’s, Men’s, Accessories & Cosmetics)
Interior Design (Residential)
Car Brands
Consumer Electronics
Seeing Patterns & Connecting Dots
Mood Board for Perrigo’s 2024 Oral Care Product Line & Synthesized Pantone Colors
CMF Specifications were Created & Collaborated with Suppliers & Reviewed Samples for Improvements