Play Action Kids Toothbrush
Make Tooth Brushing Fun! Patented Light-up Tech with Sound Unlocks Daily Adventures for Your Child!
Brand: Firefly
Launch: 2022
“Make brushing fun for 2 minutes!”
Unlock interactive adventures for your child with this power toothbrush featuring light-up technology! Experience high-quality sound and music through the built-in waterproof speaker, while receiving real-time encouragement from Sonic the Hedgehog.
INSIGHT
"Interactive toothbrushing apps and devices have sparked greater interest in brushing among children, leading to longer and more consistent brushing sessions."
“Although Apps can be effective, some parents do not want to spend time setting up their smartphones in the bathroom and worrying about their kids may drop and damage their phones. ”
"Both parents and children are drawn to toothbrushes with interesting shapes, vibrant colors, and familiar cartoon characters that they feel emotionally connected to."
PROCESS
DEVELOPMENT
QUALITATIVE RESEARCH
Interviews, observational research, collaborated with third party research organization and internal customer insights for research analysis.
COMPETITOR RESEARCH
Understanding competitors by testing products, interview with actual users and read customer reviews to define Pros and Cons.
IDEATION
Explored ideas through quick sketches and review directions with internal stakeholders.
CONCEPT DESIGN
Refined sketches through 3 main concept directions based on Good-Better-Best strategy and differentiated the designs through its own innovative features.
LICENSE MANAGEMENT
Based on customers’ feedback, design was refined and partnered with both internal and external License Management team on character applications.
UX & UI
Collaborated with Marketing lead, License Manager and external software design team to build the interactive user interface and the sound effect as well as getting it approved through the Licensors.
Collaboration with a Mechanical Engineer
FEATURE
ANTIBACTERIAL COVER
The 3D antibacterial toothbrush cover contains silver which naturally inhibits bacterial growth to help protect your child's toothbrush.
KID-SIZED
The small toothbrush head and soft bristles are designed to gently and effectively remove plaque from along the gum line.
FEELS LIKE PLAYING A VIDEO GAME
Interactive LED lighting and sound effects teach kids how to brush better and longer to reach their daily goals.
EMOTIONAL VALUE
Sonic the Hedgehog and his friends are one of kids’ all time favorites. Kids feel connected to them as new video games and movies were introduced.
