Stainless Steel Bottle Drying Rack
Designed to Look Great in Any Kitchen Environment
Brand: Munchkin
Launch: 2016
“Premium stainless steel drying rack air dries up to 8 bottles plus contains a large tray area that holds accessories, pump parts and cups.”
Innovative and sleek design includes moveable drying pegs that can be placed in any configuration to customize the drying rack for your specific drying needs, extending its use beyond the infant and toddler years. Convenient drip tray system collects excess water in the base to keep it away from clean items and off of countertops. Ultra-durable and sturdy drying pegs fold completely flat for easy storage.
INSIGHTS
“ON AVERAGE KITCHENS ARE THE MOST VALUABLE ROOM IN THE HOUSE”
“I PREFER KITCHEN PRODUCTS MADE WITH STAINLESS STEEL”
“I WANT THINGS TO BE COLLAPSABLE”
PROCESS
DEVELOPMENT
COMPETITOR RESEARCH
Understanding competitors by testing products, interview with actual users and read customer reviews to define Pros and Cons.
DESIGN STRATEGY
To introduce a new premium drying rack item while ensuring it coexists harmoniously with existing products and avoids cannibalization.
IDEATION
Explored as many ideas as possible through quick sketches.
MOCKUP
Created quick physical mockups using cardboards, sticks and found materials to study foot print and necessary requirements to hold full 6 sets of bottles and small parts.
CONCEPT DESIGN
Created various concept for both internal stakeholders and consumer testing.
REFINEMENT OF CONCEPT
Chose the direction and refined the concept into Design for Manufacturing phase.
WORKING PROTOTYPES
Created working prototypes to test the folding mechanism and product configuration before the design was handed over to the engineering team.
COLLABORATION WITH ENGINEERING TEAM
Collaborate with the engineers to create improved feature and mechanism.
CMF
Color-material-finish specification was created for costing and sample making purposes.
INTERNATIONAL UTILITY PATENT
Collaborated with the Legal team and filed an international utility patent.
International Publication Number: WO2017/147348A1
Moveable, ultra-durable drying pegs provide customizable configuration and fold flat for easy storage.
Holds up to 8 bottles plus accessories, pump parts, cups, etc.
Convenient removable drip tray system collects water in base, away from clean items.
Sleek design extends use beyond the infant and toddler years.
FEATURE
MODULAR DESIGN
LEGO-like pegs are removable to make rooms for different shapes and sizes of bottles and cups.
COLLAPSIBLE
The pegs fold down and become collapsible, so the product can fit into a drawer or a shallow space.
DURABLE AND BUILT TO LAST
All parts were built to last baby years, and the tray can be used without the pegs.
