My Miracle Insulated Cup
Customizable Spill-Proof Insulated Cup to Keep Drinks Colder for Longer
Brand: Munchkin
Launch: 2019
“Personalize with your favorite stickers—perfect for school or daycare”
Add some stylish stickers to the colored insert for extra flare, then fill it with milk, juice, or water and screw it into the larger, clear container to create an insulated seal. With the spill-proof Miracle® 360° lid, kids never have to worry about spills or messes.
INSIGHTS
“ LABELING IS AN EASY WAY FOR THE DAYCARE PROVIDER TO QUICKLY LOOK AT AND CHECK THE NAME ON A PACIFIER OR SIPPY CUP BEFORE HANDING IT TO YOUR BABY”
“MY KIDS ADORE STICKERS, BUT I FIND MYSELF REPLACING THEM EVERY TIME I WASH THE CUPS”
“WE LOVE MUNCHKIN’S MIRACLE CUPS. THOSE ARE SPILL PROOF AND EASY TO WASH”
PROCESS
DEVELOPMENT
RESEARCH PART 1
Studied the real world use cases from competitors to DYI solutions to Etsy products.
RESEARCH PART 2
Researched stickers and various types of paper, vinyl and plastic materials to avoid small part and choking hazard concerns based on the advice came from the Quality Assurance team.
IDEATION
Explored as many ideas as possible through quick sketches and 2D illustrations .
CONCEPT DESIGN
Transformed initial concepts into practical solutions through meticulous adherence to Design for Manufacturing principles.
COLLABORATION WITH ENGINEERING TEAM
Collaborated with the engineers to create improved feature and mechanism.
CREATED 3D PRINTED AND COLD RESIN CASTED SAMPLES
Collaborated with the external sample maker to create highly accurate 3D printed parts and cold resin casted cups.
CMF
Color-material-finish specification was created for costing and sample making purposes.
PRODUCT VISUALS AND INSTRUCTION MANUAL DRAWINGS
Created 2D and 3D visual assets for Sales presentations and instruction manuals.
Personalize with your favorite stickers—perfect for school or daycare!
Includes 5 decorative stickers and 1 customizable sticker with space to write a name.
Spill-proof 360° edge automatically seals when child stops drinking.
Dentist recommended spoutless design supports normal muscle development in a child’s mouth.
BPA-free, top rack dishwasher safe.
18+ months.
9oz capacity.
FEATURE
