Safety Harness Backpack
Toddler Safety Harness Backpack with Leash
Brand: Brica
Launch: 2019
“Keep your child close by while out-and-about ”
Perfect for trips to amusement parks, sporting events or anywhere you need added security (and peace of mind), this kid friendly backpack and harness is perfect for toddlers 18 months and up. The main storage compartment is great for your child's favorite toys and snacks, while the expandable front pocket is perfect for easy access to their sippy cup or toy. The convenient side pocket has a reflective strip for added nighttime visibility. The stretchy, shock-absorbing tether is comfortable for your child and can be removed for years of backpack-only use. Travel assured with your child safely by your side.
Key Features
Easy Access Pocket
An outer mesh pocket is perfect for holding small toys or a sippy cup.
Roomy Compartment for Storage
Tuck toys, snacks, or a change of clothes easily into the backpack's spacious main compartment.
Detachable Shock-Absorbing Tether
With a stretchy, shock-absorbing tether, you can move freely with your child without worrying about causing them strain if they stray too far from you. This material reduces discomfort from sudden stumbles or pulls so it's comfortable for your child.
PROCESS
DEVELOPMENT
RESEARCH PART 1
Studied competitors’ Pros and Cons by understanding what customers are saying. Purchased samples for use case study, material application and overall qualities.
RESEARCH PART 2
Studied the company’s existing product and reviewed its Pros and Cons from the customers’ feedback. Highlighted areas to be improved with new design solutions.
IDEATION THROUGH DESIGN ASSETS
Collaborated with Safari Sunday which is a Brand Design Consultancy whom provided various character designs and the new brand guideline for the company.
CONCEPT DESIGN
Iterated various quick concept designs through Adobe Illustrator to review directions.
FINAL DESIGN - CMF & PATTERN DESIGN
Created CMF and pattern designs to make physical samples.
COLLABORATION WITH SOFT GOOD ENGINEERS
Collaborated with the engineers to create physical samples to review pattern constructions, trim details and overall qualities.
Keeps your child close when you're out-and-about. perfect for boys and girls 18 months and up.
Optional, shock-absorbing tether helps reduce tension and improve comfort and is removable for years of backpack use
Expandable pocket for toddler's favorite sippy cup or toy
Top loop for easy storage on hook. Adjustable chest clip grows with child.
Side pocket with reflective safety strip for nighttime visibility
