Scuba™ Swimming Toddler Bath Toy
Turn Bath Time into Fun Adventure!
Brand: Munchkin
Launch: 2017
“Let's go for a dive next bath time”
The Munchkin Scuba Swimming Bath Toy is made for underwater fun with a fin that flaps and makes this little diver swim around the tub. The attached head lamp pull cord is easy for little hands to operate and teaches your toddler valuable skills like hand and eye coordination and action and reaction. Time to make a splash.
INSIGHTS
“OUR EXISTING MERMAID BATHTOY IS HAVING A TROUBLE. SALES WERE DOWN & NEGATIVE REVIEWS ARE INCREASING. WE NEED A NEW PLAN”
“WE NEED TO INTRODUCE A NEW BATH TOY TARGETED FOR BOYS & GENDER NEUTRAL SKU. WE SHOULD FOCUS ON CREATING A SCUBA CHARACTER”
“WE HAVE BEEN TRYING HARD TO MODERNIZE OUR BRAND & PRODUCTS. LET’S AIM HIGHER!”
PROCESS
DEVELOPMENT
RESEARCH
Competitor analysis through customer reviews and purchasing samples to review.
PLANNING
Reviewed existing products and build a strategic planning.
IDEATION
Developed concepts through hand sketching and Illustrator.
2D DESIGN
Created detail profile drawing in Illustrator with rough dimensions before starting 3D CAD modeling.
3D MODELING
Developed 3D models using Solidworks
COLLABORATION WITH ENGINEERING TEAM
Collaborated with engineers to develop design for manufacturing parts.
HANDMADE SCULTURE & 3D PRINTED PROTOTYPES
Collaborated with a hand-sculptor and developed 3D printed prototypes for testing.
SALES SAMPLESS
Collaborated with external prototype maker to create sales samples.
IMPROVEMENT
Found out there were some issues for the swim features and further modified design details for an improvement.
COLOR-MATERIAL-FINISH
Created CMF specification for the manufacturer.
TESTING
Collaborated with engineers to create functional prototypes and swim features were tested.
PRE-PRODUCTION SAMPLES
Received and reviewed numerous pre-production samples prior to the manufacturing.
FEATURE
Simply pull the headlamp and let the scuba boy swim around in your bathtub.
