Stainless Steel Bottle Brush
Cleans Baby Bottles, Sippy Cups and Breast Pump Parts
Brand: Munchkin
Launch: 2016
“Designed to Last Longer and Less Wasteful than Replacing Traditional Plastic Brushes”
Typically, parents find themselves purchasing a disposable bottle brush every three months.
While conventional baby bottle brushes often prioritize vibrant colors and affordability, we've taken a divergent approach.
Our goal was to craft a premium product seamlessly integrated into modern interior design sensibilities and built to last years beyond infancy.
INSIGHTS
“MY HOUSE IS OVERRUN WITH ALL THE KIDS’ STUFF”
“I FEEL GUILTY THROWING STUFFS AWAY”
“I LIKE PRODUCTS THAT LAST A LIFETIME”
PROCESS
Ideated Through Sketches.
Explored Quick Design Options.
Created Solidworks 3D CAD Models.
Visualized Design Options with Keyshot Renderings to Review with Stakeholders.
Researched Materials.
Created CMF Specifications.
Received Manufacturing Costs and Collaborated with Costing Team on Margin Calculations.
Designed for Manufacturing.
Created 3D Printed Prototypes.
Partnered with Local Prototype Maker to Create Sales Samples.
Collaborated with the Manufacturer on Pre-Production Sample Refinements.
DEVELOPMENT
3D CAD
Crafted 3D models utilizing Solidworks 3D CAD capabilities.
PROTOTYPING
Various prototypes were created to review forms and feature studies.
SAMPLE REVIEW
Reviewed EP, FEP and PP samples to ensure the overall qualities are improved before it goes to production.
QUALITY ASSURANCE
Collaborated with Quality Assurance team on material, feature and safety assessments and requirements.
COLLABORATE WITH ENGINEERS
Collaborated closely with an overseas engineering team and the manufacturer to develop DFM solutions.
UTILITY PATENT
Created detailed drawings for the Legal team to submit utility patents. Patent number: US 10531725
THREE SIMPLE PARTS:
REPLACEMENT BRUSH HEAD
Economical and less wasteful.
STAINLESS STEEL HANDLE
Emphasizing durability and integration into the kitchen environment.
NIPPLE CLEANING BRUSH WITH SUCTION CUP
Tackles every nook and cranny with ease.
The bottle brush's success led to increased demand from the adult market for products with longer handles and luxurious finishes that could complement home interiors. In response, Munchkin launched Curio Home Goods, a premium brand offering curated collections of home goods, in 2023. Recently, Curio Home Goods merged with WHY Brands Inc., a new parent company for Munchkin and Curio.
